Julia Giammatteo

Additional Advertising for Student Association

Finals Week is the largest series of events held by Queens College’s student-run government. In addition to providing additional study spaces and hours, Finals Week features multiple events for students to relax and de-stress. The events bring all students together on what is normally a commuter-heavy campus.

This year’s event placed a greater emphasis on encouraging students to spread the word and share their experiences through social media.

Apparel

A core component to Finals Week festivities is revealing new t-shirt designs. We found that free shirts do more than simply attract students to an event — they foster a sense of community where students can proudly show off Queens College apparel.

Digital Banners

Additional collateral was developed this year to attract students to our largest events. Detailed Facebook event banners were created for students to easily share and pass around. All necessary information was contained within the banners, allowing for quicker visibility than scrolling through a text-based social media post.

palm cards & signage

A common complaint across campus was the lack of communication about events and activities. In an effort to remedy that, we passed around double-sided 5x7in. palm cards with all Finals Week information. Additional stress-relieving activities were featured, giving students more opportunities to participate than the previous year. Large poster board signs were also posted throughout campus, displaying study hours and event hours for each respective location. This allowed students to immediately recognize what event was occurring near them at any given moment.